Seth Godin
Author
Formats
Description
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product...
Author
Pub. Date
[2020]
Description
"From the bestselling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary...
Author
Formats
Description
According to Godin, Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes--and created shortage of people to lead them. This is the growth industry of our time. Tribes (the book) will help you understand exactly what's at stake,...
Author
Pub. Date
[2023]
Description
"From the bestselling author of Linchpin and Tribes comes a new challenge to leaders of all stripes The workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Paychecks no longer buy loyalty, happiness, and effort. Quiet quitting runs rampant, and people show up without truly showing up. Alarmed managers are doubling down on keystroke surveillance, productivity...
Author
Pub. Date
[2018]
Description
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing...
Author
Pub. Date
[2010]
Description
"But this book is different. It's about you - your choices, your future, and your potential to make a huge difference in whatever field you choose. There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge...
Author
Pub. Date
[2011]
Description
"The one-size-fits-all factory oriented world is disappearing so fast, we can feel it. The rise of addressable tribes, or mini-communities and people obsessed with causes, hobbies, and passions is changing politics, economics, marketing, manufacturing and everything else. You can fight to protect the status quo (and lose) or engage in the most important revoution of our time. This manifesto is a call to action for anyone who ever cared a lot about...
Author
Pub. Date
[2011]
Description
"Here's what's missing: Instigation. Initiative: The forward motion that breathes life into an organization and teaches us what works. We're waiting for the one who explores, creates and makes a ruckus. We need you to poke the system and see what happens, to learn from it, to adjust and to repeat. Your organization has everything it needs; the plant, the brand, the people, everything. Except...the only thing missing is your ability to provoke, instigate...
Pub. Date
[2022]
Description
When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action. The climate is the fundamental issue of our time, and now we face a critical decision. Whether to be optimistic or fatalistic, whether to profess skepticism or to take action. Yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not opinions. Insights, not...